March Newsletter 2014

“Welcome to the first newsletter for 2014! Vintage is upon us and a new year has begun.

March sees Michelini Wines undergoing a marketing facelift, with new brand imaging, a new website, social media updates and a new delivery vehicle!

Be a part of our exciting journey in 2014, it’s going to be a great year!”

The 2014 Season

The 2014 growing season was marked in many parts of Victoria & New South Wales by frost on the morning of 18 October 2013, which due to the lack of moisture in the air and the cold weather, created wide spread damage amongst those vineyards without frost protection, with some saying the worst in 40 years!

Fortunately, we were unaffected by this extreme weather due thanks to our vineyard sprinkler system which allows the formation of a protective ice barrier around the sensitive young buds and shoots.

And now another harvest season is upon us again! Pinot Noir and Chardonnay for sparkling wine are already in the tanks & grapes for table wines including Pinot Grigio, Marzemino and Teroldego are ripening rapidly.

Vintage is always an exciting time - tasting the fruit in the vineyard to determine flavour levels and optimum ripeness, pressing the fruit to release the precious juice, adding yeast and watching the fermentation converting sugar to alcohol and enjoying the finished product in the tank.

We look forward to sharing some of our new creations with you soon!

Greg O’Keefe, Winemaker.



From Cellar Door…..

2013 was a fantastic year for Michelini Wines and our Cellar Door enjoyed a traditionally busy Christmas / New Year with sales reaching record levels!

2014 will be another busy year, and we have reason to celebrate! Michelini Wines is now the sole major corporate sponsor for the Myrtleford La Fiera Festival for 2014, 2015 and beyond. For those of you who have visited this celebration of Myrtleford’s Italian heritage & culture in the past, we kick things off with a launch party at our Cellar Door on Tuesday 20 May, 2014.

Ask us about a Members Ticket Price! We would love to see you there!

In the vineyards, another exciting year has begun and we are getting ready for vintage 2014 - thanks to our great super hot Summer weather we may be picking a couple of weeks ahead of schedule, and this is sure to please our wine enthusiasts!
What else does this year bring? A new revamped website & cross branding of our corporate imaging, Michelini Wines Facebook Page , and a new delivery vehicle for our Area Sales Manager! We are going from strength to strength and YOU can be a part of this journey! Call in at Cellar Door when you are next passing and see what’s happening at Michelini Wines!


A sweet & spritzy wine made with exotic Italian grapes!
With strawberry colour and aroma, serve well chilled
330ml four pack - sold as carton of 24
$ 16.50 per 4 pack



Dates for your Diary!

Myrtleford Festival Market 3.30pm - 10.00pm
Saturday 8th March, 2014
See us at the market OR visit Cellar Door open 10 am to 5 pm

Easter Holiday Long Weekend
Friday 18th - Monday 21st April, 2014
Cellar Door open 10 am to 5 pm - CLOSED Good Friday

Michelini Wines La Fiera Festival
Tuesday 20 May - Sunday 25 May, 2014




Come and visit us at the cellar door over Easter!
There is so much to see and do in North East Victoria, why not plan your Easter break now!
We wish you all a happy and safe Easter holiday!

Thanks to all who supported us during 2013 by way of our Emo Michelini
Wine Club, Devils Creek promotions, Art Exhibitions and special events!

Wine Club Members - The next delivery for all members will be sent out 1 June 2014

Trading Hours
Cellar Door open 7 days 10 am - 5 pm
CLOSED Good Friday
OPEN Anzac Day after 12 pm

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